Celebrating Peugeot's classic adverts

Top Gear recreates Peugeot 206 advert

It's 20 years since Peugeot launched its best-selling car of all time - the iconic Peugeot 206 - and to celebrate, we teamed up with Top Gear in early 2018 to  recreate one of our most famous 206 adverts from yesteryear – The Sculptor - one of a string of famous Peugeot adverts from the nineties and noughties,  remembered for their catchy soundtrack.

Filmed in Jaipur, India, in 2003, the original ad showed a young man converting his Ambassador car into a 206 after seeing it in a newspaper advert. With the help of a rather large elephant sitting on his bonnet, a spot of welding and repeatedly crashing his Ambassador into a wall to change the shape of his car, he gradually sees his own 206 take shape and then poses, driving the car in front of his mates to the tune 'Husan' (Bangra Knights version) by Bald & Spiky. You can reminisce over the old The Sculptor advert here.

In homage to this, Top Gear and Peugeot set about converting a Hindustan Ambassador (a brand recently acquired by Peugeot) in to the current Peugeot 208 GTi model over several months, with help from a team of engineers at Ajeenkya D Y Patil University, based in Pune, India.  The result is a cheeky nod to spirit of the original advert  but with a modern alternative to the elephant! 

THE LEGEND RETURNS

Peugeot 208 GTi 30th Anniversary

The reimagined Peugeot 206 ad isn't the first time Peugeot have recreated one of their old adverts.

Back in 2014, to promote the stunning 208 GTi 30th Coupe Franche Special Edition, we fused together our famous James Bond-esque 205 advert from the 1980's with impressive new digital footage of this special edition 208 GTi.

The result was the fabulous advert The Legend Returns, celebrating 30 years of the Peugeot 205, which caused a big stir on our social media channels when released, with fans of the original advert and the original car loving this blast from the past.

OTHER FAMOUS PEUGEOT ADS

Peugeot 405 advert

TAKE MY BREATH

A 1989 advert for the Peugeot 405 featuring the car driving dramatically past a field of fire, with the emotive track 'Take My Breath Away' by Berlin blaring out.  

Peugeot 406 advert

SEARCH FOR THE HERO

A 1995 advert for the Peugeot 406 featuring lots of everyday people being heroes, accompanied by the emotive track 'Search for the Hero' by M People. 

OTHER FAMOUS PEUGEOT ADS

Peugeot 106 advert

LEAVE IT ALL BEHIND

A girlpower advert from the1990's for the Peugeot 106 featuring actress Julie Graham alongside the track 'We Want the Same Thing' by Belinda Carlisle. 

Peugeot 206 advert

FLY AWAY

A 1998 advert for the Peugeot 206 featuring the track 'Fly Away' by Lenny Kravitz, which reached number one in the charts on the strength of this ad. 

Which is your favourite Peugeot ad? Tell us on our Peugeot UK Facebook page