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July 2022

4 minute read

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THE WOMEN BEHIND THE NEW PEUGEOT 308

Seductive, efficient, accessible, functional... sensual and sharp design, these are just some of the adjectives used to describe the new PEUGEOT 308, half of whose drivers are women! Behind the scenes, it is also a predominantly female team that has worked on the design of the vehicle.

 

The result? A compact hatchback that perfectly matches the needs and expectations of all customer profiles and whose design, interior comfort and practicality have already won over many users... and professionals!

THE NEW PEUGEOT 308 ELECTED "WOMEN'S WORLD CAR OF THE YEAR" (WWCOTY) 2022

Women in front of New 308

Since its creation in 2009, the WWCOTY Prize is the only automotive prize in the world awarded by a jury composed exclusively of women automotive journalists, representing 40 countries on all 5 continents. The objective of this vote is not to elect a ""woman's car"", but to apply the selection criteria of any driver when choosing a vehicle (safety, design, purchase price, ecological footprint...).

 

The new PEUGEOT 308 was first named ""Urban and Compact Car of the Year 2022"" on 14 February. The PEUGEOT 308 was then chosen from among six finalists as the Supreme Winner of the ""Women's World Car of the Year"" on 8 March 2022, for its two silhouettes: the saloon and the SW estate.

 

This award makes sense when you look at the team behind the vehicle.

WHO ARE THE WOMEN BEHIND THE NEW PEUGEOT 308?

The automotive world is increasingly attracting women to strategic positions, as proven by Linda Jackson (PEUGEOT CEO), Véra Carpentier (New 308 Product Manager) and Marjorie Lhuillier (Customer Synthesis Manager) roles in the design of the new Peugeot 308.

 

When asked about the impact of having women behind the project, they all agree that a woman will indeed emphasise the practical aspects such as the size of the cabin or the ease of opening the boot for example.

 

On the other hand, they say that the strength of a team lies in its diversity in general (gender, age, culture, etc.) and that the 308 is aimed at everyone, especially couples, who represent 70 to 80% of users. The important thing is always to satisfy customers by meeting their expectations. 

 

Linda Jackson says that, in any case, receiving the Women's World Car of the Year award from an all-female panel of judges from around the world is a fabulous achievement.

TAGS: Histoire