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THE PEUGEOT 9X8 CELEBRATES GRAPHIC ART AT MILAN DESIGN WEEK

May 9th, 2023

4 minutes read

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On April 17, Peugeot unveiled the new graphic design for the 9X8 Hypercar at

Milan Design Week: an exceptional event combining art and technology. This livery was created in collaboration with the Spanish artist J. Demsky, leaving his unique mark on the entire graphic universe of the Peugeot 9X8.

Watch a video of the electrifying event at Milan Design Week with Matthias Hossann, Peugeot

Design Director, and Phil York, Peugeot Marketing and Communication Director.

An exceptional collaboration with an inspired artist
Demsky, an eclectic Spanish artist, evolves in a modern artistic universe while drawing his

inspiration from the 90s: his art speaks to a whole generation and his graphic signature is unique.

This time, Demsky has done more than just decorate a car with his unique graphics: he has conveyed a powerful message that perfectly illustrates Peugeot's promise: "The world is better with style". Indeed, this original livery represents everything that the Peugeot 9X8 stands for: style, efficiency and technology.

The reveal of this new livery was breathtaking. Thanks to a multitude of screens, visitors were able to enjoy a truly immersive experience in both the artist's world and that of motor racing.

This time, Demsky has done more than just decorate a car with his unique graphics: he has conveyed a powerful message that perfectly illustrates Peugeot's promise: "The world is better with style". Indeed, this original livery represents everything that the Peugeot 9X8 stands for: style, efficiency and technology.

The reveal of this new livery was breathtaking. Thanks to a multitude of screens, visitors were able to enjoy a truly immersive experience in both the artist's world and that of motor racing.

On the way to a legendary competition
This year marks the 100th anniverary of the 24 Hours of Le Mans, and the Peugeot 9x8 is set to take part. The iconic car will follow in the footsteps of its illustrious ancestors, the 905 (winner at Le Mans in 1992 and 1993) and the 908 (2009), and will showcase Peugeot's hybrid expertise on the world motorsport stage at the highest level. The Peugeot TotalEnergies team has been entering two 9X8s in the FIA World Endurance Championship (WEC) since July 2022, and this will be the first full season in 2023.
This year marks the 100th anniverary of the 24 Hours of Le Mans, and the Peugeot 9x8 is set to take part. The iconic car will follow in the footsteps of its illustrious ancestors, the 905 (winner at Le Mans in 1992 and 1993) and the 908 (2009), and will showcase Peugeot's hybrid expertise on the world motorsport stage at the highest level. The Peugeot TotalEnergies team has been entering two 9X8s in the FIA World Endurance Championship (WEC) since July 2022, and this will be the first full season in 2023.
See you at Le Mans on the 10th and 11th of June to celebrate the 100th anniversary of this legendary race alongside the entire Peugeot TotalEnergies Team. Forza la 9X8!
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TAGS: Sport Automobile, Événements