As longstanding partners of Attitude, Peugeot remains committed to supporting the LGBTQ+ community year-round and championing the people helping to drive positive change. Marching alongside this year's award winners made the day even more special, highlighting the inspiring individuals and organisations whose influence continues to help create a more inclusive future across the UK and Europe.
Peugeot was proud to march at London Pride alongside Attitude, joining the UK's largest celebration of individuality, inclusion and community. Together with the wider Stellantis family, this year's Attitude Pride Awards Europe winners and our partners, we took part in an unforgettable day that brought Pride to life. From the iconic parade through central London to the celebrations across the city, the event showcased the power of visibility, belonging and unity.
As longstanding partners of Attitude, Peugeot remains committed to supporting the LGBTQ+ community year-round and championing the people helping to drive positive change. Marching alongside this year's award winners made the day even more special, highlighting the inspiring individuals and organisations whose influence continues to help create a more inclusive future across the UK and Europe.
Peugeot was proud to return for a third consecutive year as headline partner of the PEUGEOT Attitude Pride Awards Europe 2026, supported by British Airways, as the event celebrated its tenth edition.
Held on 3 July at The Chancery Rosewood in London, the awards brought together inspiring voices from across the UK and Europe to celebrate individuals whose advocacy, resilience and leadership are driving meaningful change for LGBTQ+ communities. This year's winners included Placebo, Cat Burns, James Longman, Tuntenball, Grace Richardson, Keighley Cougars, Dean Atta, Diogo Vieira da Silva, Massimo Milani and Jessica Kellgren-Fozard.
The event also raised funds for the Attitude Magazine Foundation, with Peugeot contributing £10,000 to support charitable causes chosen by this year's winners.
Nicola Dobson, Managing Director of PEUGEOT UK, said:
"We're proud to support the PEUGEOT Attitude Pride Awards for a third consecutive year. As a brand that's serious about pleasure, for everyone, we believe progress should always feel rewarding, and these awards recognise individuals and organisations creating real impact within the LGBTQ+ community.
At Peugeot, we believe a better future is built together, and we're delighted to partner with Attitude to celebrate the courage, creativity and resilience of this year's nominees and winners."
Through our ongoing partnership with Attitude, Peugeot remains committed to standing alongside the LGBTQ+ community, supporting stories that champion inclusion, visibility and progress.
For more information, please visit www.attitude.co.uk.
Peugeot was proud to return for a third consecutive year as headline partner of the PEUGEOT Attitude Pride Awards Europe 2026, supported by British Airways, as the event celebrated its tenth edition.
Held on 3 July at The Chancery Rosewood in London, the awards brought together inspiring voices from across the UK and Europe to celebrate individuals whose advocacy, resilience and leadership are driving meaningful change for LGBTQ+ communities. This year's winners included Placebo, Cat Burns, James Longman, Tuntenball, Grace Richardson, Keighley Cougars, Dean Atta, Diogo Vieira da Silva, Massimo Milani and Jessica Kellgren-Fozard.
The event also raised funds for the Attitude Magazine Foundation, with Peugeot contributing £10,000 to support charitable causes chosen by this year's winners.
Nicola Dobson, Managing Director of PEUGEOT UK, said:
"We're proud to support the PEUGEOT Attitude Pride Awards for a third consecutive year. As a brand that's serious about pleasure, for everyone, we believe progress should always feel rewarding, and these awards recognise individuals and organisations creating real impact within the LGBTQ+ community.
At Peugeot, we believe a better future is built together, and we're delighted to partner with Attitude to celebrate the courage, creativity and resilience of this year's nominees and winners."
Through our ongoing partnership with Attitude, Peugeot remains committed to standing alongside the LGBTQ+ community, supporting stories that champion inclusion, visibility and progress.
For more information, please visit www.attitude.co.uk.
Peugeot was thrilled to announce the continuation of its headline partnership with Attitude Magazine for the ninth annual Pride Awards. The prestigious PEUGEOT Attitude Pride Awards Europe 2025 honoured unsung heroes of the LGBTQ+ community from across Europe and took place at The Peninsula London Hotel on Friday, 4 July 2025.
The PEUGEOT Attitude Pride Awards Europe 2025 was the biggest-ever celebration of everyday LGBTQ+ heroes and community themselves to be outstanding. The event featured 10 inspirational winners from the UK and Europe, who had served tirelessly in the third sector, triumphed over adversity, or proven themselves to be outstanding community role models.
The relationship between Peugeot and Attitude had been a close and collaborative one through the years, but the 2024 PEUGEOT Attitude Pride Awards marked the start of the formal partnership between the two brands - a fruitful partnership spanning multiple platforms, including philanthropic charitable activations through authentic and compelling storytelling.
Peugeot was thrilled to announce the continuation of its headline partnership with Attitude Magazine for the ninth annual Pride Awards. The prestigious PEUGEOT Attitude Pride Awards Europe 2025 honoured unsung heroes of the LGBTQ+ community from across Europe and took place at The Peninsula London Hotel on Friday, 4 July 2025.
The PEUGEOT Attitude Pride Awards Europe 2025 was the biggest-ever celebration of everyday LGBTQ+ heroes and community themselves to be outstanding. The event featured 10 inspirational winners from the UK and Europe, who had served tirelessly in the third sector, triumphed over adversity, or proven themselves to be outstanding community role models.
The relationship between Peugeot and Attitude had been a close and collaborative one through the years, but the 2024 PEUGEOT Attitude Pride Awards marked the start of the formal partnership between the two brands - a fruitful partnership spanning multiple platforms, including philanthropic charitable activations through authentic and compelling storytelling.
Peugeot were proud to be parade sponsors for the 2025 Birmingham Pride event - we're honoured to have joined the community in a march of equality and justice alongside the people of Birmingham and beyond.