PEUGEOT is proud to return for a third consecutive year as headline partner of the PEUGEOT Attitude PRIDE Awards Europe, supported by British Airways, as the event marks its tenth edition.
Taking place on 3 July at The Chancery Rosewood in London, the awards celebrate ten inspiring individuals from across the UK and Europe whose advocacy, resilience and community leadership are driving meaningful change for LGBTQ+ communities.
The event also raises funds for the Attitude Magazine Foundation, with PEUGEOT contributing £10,000 to support charitable causes chosen by this year’s winners.
Nicola Dobson, Managing Director of PEUGEOT UK, said:
“We’re proud to support the PEUGEOT Attitude PRIDE Awards for a third consecutive year. As a brand that’s serious about pleasure, for everyone, we believe progress should always feel rewarding, and these awards recognise individuals and organisations creating real impact within the LGBTQ+ community.
At PEUGEOT, we believe a better future is built together, and we’re delighted to partner with Attitude to celebrate the courage, creativity and resilience of this year’s nominees and winners.”
A call for nominations for the PEUGEOT Attitude PRIDE Awards Europe 2026, supported by British Airways, will be announced shortly.
Through this partnership, PEUGEOT continues to champion inclusivity and positive change, standing alongside the LGBTQ+ community and its allies.
PEUGEOT is proud to return for a third consecutive year as headline partner of the PEUGEOT Attitude PRIDE Awards Europe, supported by British Airways, as the event marks its tenth edition.
Taking place on 3 July at The Chancery Rosewood in London, the awards celebrate ten inspiring individuals from across the UK and Europe whose advocacy, resilience and community leadership are driving meaningful change for LGBTQ+ communities.
The event also raises funds for the Attitude Magazine Foundation, with PEUGEOT contributing £10,000 to support charitable causes chosen by this year’s winners.
Nicola Dobson, Managing Director of PEUGEOT UK, said:
“We’re proud to support the PEUGEOT Attitude PRIDE Awards for a third consecutive year. As a brand that’s serious about pleasure, for everyone, we believe progress should always feel rewarding, and these awards recognise individuals and organisations creating real impact within the LGBTQ+ community.
At PEUGEOT, we believe a better future is built together, and we’re delighted to partner with Attitude to celebrate the courage, creativity and resilience of this year’s nominees and winners.”
A call for nominations for the PEUGEOT Attitude PRIDE Awards Europe 2026, supported by British Airways, will be announced shortly.
Through this partnership, PEUGEOT continues to champion inclusivity and positive change, standing alongside the LGBTQ+ community and its allies.
PEUGEOT was thrilled to announce the continuation of its headline partnership with Attitude Magazine for the ninth annual Pride Awards. The prestigious PEUGEOT Attitude PRIDE Awards Europe 2025 honoured unsung heroes of the LGBTQ+ community from across Europe and took place at The Peninsula London hotel on Friday, 4 July 2025.
The PEUGEOT Attitude PRIDE Awards Europe 2025 was the biggest-ever celebration of everyday LGBTQ+ heroes and community trailblazers. The event featured 10 inspirational winners from the UK and Europe, who had served tirelessly in the third sector, triumphed over adversity, or proven themselves outstanding community role models.
The relationship between PEUGEOT and Attitude had been a close and collaborative one through the years, but the 2024 PEUGEOT Attitude PRIDE Awards marked the start of the formal partnership between the two brands—a fruitful partnership spanning multiple platforms, including philanthropic charitable activations through authentic and compelling storytelling.
For more information, please visit www.attitude.co.uk.
PEUGEOT was thrilled to announce the continuation of its headline partnership with Attitude Magazine for the ninth annual Pride Awards. The prestigious PEUGEOT Attitude PRIDE Awards Europe 2025 honoured unsung heroes of the LGBTQ+ community from across Europe and took place at The Peninsula London hotel on Friday, 4 July 2025.
The PEUGEOT Attitude PRIDE Awards Europe 2025 was the biggest-ever celebration of everyday LGBTQ+ heroes and community trailblazers. The event featured 10 inspirational winners from the UK and Europe, who had served tirelessly in the third sector, triumphed over adversity, or proven themselves outstanding community role models.
The relationship between PEUGEOT and Attitude had been a close and collaborative one through the years, but the 2024 PEUGEOT Attitude PRIDE Awards marked the start of the formal partnership between the two brands—a fruitful partnership spanning multiple platforms, including philanthropic charitable activations through authentic and compelling storytelling.
For more information, please visit www.attitude.co.uk.


















