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Lion on cinema seats

The Lion Loves Cinema

A story of passion and emotion between PEUGEOT and the seventh art.

PEUGEOT X Cinema: a long-standing love story

PEUGEOT’s relationship with cinema reflects our enduring passion for creativity and emotional expression. Guided by our heritage of elegance and innovation, we support film as a natural extension of our artistic identity. This commitment allows us to help shape inspiring stories on screen whilst celebrating the pleasure and imagination at the heart of every PEUGEOT experience.

BAFTA Partnership

From 2026, PEUGEOT has become BAFTA’s Official Vehicle Partner, a collaboration driven by our commitment to design excellence, innovation and creative ambition. Throughout 2026, we will support BAFTA’s flagship events, bringing elevated experiences through the 3008, 5008 and the wider PEUGEOT range.

PEUGEOT Rolls Out the Red Carpet 

PEUGEOT launches Red Carpet, a cinematic campaign where the road turns into a stage and a red carpet unfolds as the car drives. Each setting becomes a film-like scene, celebrating storytelling and movement.  Spanning cinema, media, and digital platforms, the campaign creates a global immersive experience and positions PEUGEOT at the centre of modern cinema, where every drive feels like a premiere. 

Our initiatives

Blue PEUGEOT E-3008 parked in front of the Césars ceremony entrance, with guests on the red carpet

  • PEUGEOT to Support BAFTA’s Leading Events in 2026

    Building on our presence at major French film moments in 2025, including the César Awards Ceremony and the Cannes Film Festival, we will expand our commitment to cinema by supporting BAFTA’s key flagship events in 2026:

    • EE BAFTA Film Awards
    • BAFTA TV Awards
    • BAFTA Games Awards
    • BAFTA TV Craft Awards
    • BAFTA Cymru Awards
    • BAFTA Scotland Awards

    Additional immersive brand activations will take place throughout 2026.
PEUGEOT E-Traveller grey in front of the Cesars ceremony, with guests on the red carpet

  • PEUGEOT wants to put pleasure at the heart of the customer experience

    At PEUGEOT, pleasure is integral to who we are. Cinema, with its ability to move and captivate audiences, offers a natural space for us to express this belief. The enjoyment of the car, the experience of driving, and the emotional resonance of cinema are all connected by the same sensibility - one that aligns closely with our customers, including the 70% of PEUGEOT drivers who regularly visit the cinema.

PEUGEOT, Official Partner of the Alpe d’Huez Film Festival

Partenariat PEUGEOT and Pathé

  • PEUGEOT x Pathé

    PEUGEOT and Pathé have come together in an unprecedented partnership that opens a new chapter for the brand: from production to previews, from behind-the-scenes to animations in Pathé cinemas.

    This 360° partnership gives the brand privileged access to films, talents, sets with vehicle loans, exclusive content, and immersive experiences that did not exist until now.
     
    A strategic alliance that places PEUGEOT at the heart of French cinema, where stories and emotions are created.

The Lion and the Rooster

What happens when two forces of nature, each deeply cinematic, meet?

A fable illustrating the unique bond between PEUGEOT and Pathé, where emotion, creativity and storytelling converge. Experience PEUGEOT in Pathé cinemas.