PEUGEOT has partnered with Convo, the leading British Sign Language (BSL) online video interpreting service.
The partnership will provide British Sign Language (BSL) interpreters via a QR code at retailers in the UK alongside sister brands, signifying one of the largest accessibility initiatives in the UK automotive sector.
WHAT IS CONVO?
Convo is the leading BSL online video interpreting service, providing a high‑speed video platform that connects deaf customers to qualified BSL interpreters.
HOW IT WORKS
PEUGEOT retailers will display a QR code in the showroom, allowing almost instant access to BSL interpreters for BSL users through Convo. Once the customer scans the QR code available at the retailer, an interpreter appears within moments on their phone. The customer signs to the interpreter, who relays the conversation verbally to the salesperson, enabling natural, real‑time communication without the need for advance booking of interpreters.
PEUGEOT was thrilled to announce the continuation of its headline partnership with Attitude Magazine for the ninth annual Pride Awards. The prestigious PEUGEOT Attitude PRIDE Awards Europe 2025 honoured unsung heroes of the LGBTQ+ community from across Europe and took place at The Peninsula London hotel on Friday, 4 July 2025. The PEUGEOT Attitude PRIDE Awards Europe 2025 was the biggest-ever celebration of everyday LGBTQ+ heroes and community trailblazers. The event featured 10 inspirational winners from the UK and Europe, who had served tirelessly in the third sector, triumphed over adversity, or proven themselves outstanding community role models.
The relationship between PEUGEOT and Attitude had been a close and collaborative one through the years, but the 2024 PEUGEOT Attitude PRIDE Awards marked the start of the formal partnership between the two brands—a fruitful partnership spanning multiple platforms, including philanthropic charitable activations through authentic and compelling storytelling.
Our partnership is built on shared philosophies. Peugeot believes in creating a world with more Allure, a world that is excited by progress, and driven by optimists who embrace the power of action. We want to create a better future where sustainable mobility is accessible and inclusive. Our wider Peugeot E-Lion Project is at the centre of this commitment and takes a holistic approach that defines our strategy as we continue to be a leader in electrification in Europe. Our work will stay true to the pulse of society while delivering on our environmental target to become a carbon net zero brand by 2038.
We are thrilled to be partnered with Showcase Cinemas, bringing the latest releases to the big screen. During 2024/25 Peugeot will be working with Showcase cinemas to promote films via the fantastic Insider Programme, which gives customers early access to film releases as well as exclusive discounts.
We will be hosting a select number of preview screenings throughout the next few months, so if you're signed up already to Insider keep your eyes peeled for exclusive updates.
We have teamed up with Showcase to offer an exclusive preview screening of “We Live in Time,” a unique event designed for select customers and members of the Showcase Insider Programme. The film takes you on a journey through the lives of Almut and Tobias, capturing their evolving relationship over a decade and inspiring audiences with their resilience and love. Peugeot is thrilled to be part of this event that blends innovative automotive design with captivating storytelling. This special occasion is a testament to Peugeot and Showcase’s dedication to providing unforgettable experiences for their most valued supporters.
Since 2023, PEUGEOT has supported Born Free in building beehive fences and predator-proof bomas in their Meru Conservation Area in Kenya, and organizing elephant behaviour workshops for local communities. We are also proud to provide Born Free with PEUGEOT Landtrek pickups they can use on the ground on a daily basis.
Our Peugeot and Born Free partnership is driven by a shared commitment to protect the environment and its natural resources through educating and empowering future generations. The vital funds from Peugeot will equip Born Free with tools to prevent conflict between people and wildlife and empower local communities through education and engagement.