PEUGEOT COOKIES POLICY

This page explains what cookies are and how they are used across our websites. It will also tell you how to manage and remove them if you choose to.

What are cookies?

Cookies are small files that are sent from our website to your computer or mobile phone to improve your user experience. They do this by remembering you and your personal preferences, such as your location.

And don’t worry – only we can read cookies that are served from our website and will never share this information with any third parties.

How do we use cookies?

We use cookies in a number of different ways:

1) Anonymous Analytical Cookies

The analytical cookies that we use store anonymous information about which pages people visit, how long they are on the site, how they got there and what they click on. Information supplied by these cookies help us to analyse the profile of our visitors, make sure our websites are meeting your needs and how we could provide you with an improved experience. Anonymous analytical cookies do not collect or store your personal information (for example, names or addresses), so this information cannot be used to identify you.  However, when a user books an online test drive, we may match the personal details they enter for the test drive with analytical cookies and compare this combined information with our new vehicle customer database to help us understand the online journey of our new vehicle customers. This allows us to optimise our online customer offering. Even here, we won’t share the combined information with third parties.

2) Profile Management (as used on our MyPeugeot website)

Cookies are used here to remember the details of your log-in. This saves you having to re-enter information and makes sure that we always tailor our website to your preferences.

3) Customer Feedback Questionnaires

We value your opinion so from time to time we ask for feedback on our websites via online surveys. Cookies are used here to make sure that you don’t get repeat invitations to take part.

4) Third Party Cookies

Most of the Peugeot advertising that you see on other websites is put there by third parties. Anonymous cookies are used in these instances to track how many and how often people see a particular ad. Any information found by these cookies may be used to target ads to you on other websites. Since these ads are not on Peugeot’s websites, we are unable to read or write the cookies used.

Peugeot Motor Company uses other third-party cookies to analyse customer journeys on Groupe PSA websites and advertising banners. These cookies are sent by Peugeot Motor Company or by its technical service providers to assess who accesses the content and sections of our website, in order to evaluate them and improve their organisation, in terms of content and categories. Where applicable, these cookies also detect navigation problems and so allow us to make our services easier to use. These cookies only produce anonymous statistics and number of visits, and do not include any personal data. These cookies will also be used to personalise this site and also other websites and advertising banners of the PSA Groupe. The service life of these assessment cookies does not exceed 90 days. To disable these cookies, visit www.krux.com/privacy/consumer-choice/  


How to manage cookies

If your browser preferences allow it, most websites will send cookies to your computer or mobile phone. However, you can change these settings. How you do this varies with each browser, though more often than not it will be through the ‘Options’ or ‘Preferences’ tab.

For the best possible experience of Peugeot online, we strongly recommend you leave cookies on.

Cookies used by Peugeot and by Third Parties

Cookie from    Cookie name Description of cookies
Peugeot /                                        This is used to save the site ID and site language preferences for customers. This means you won’t have to reset your preferences every time you visit us.
mPlatform id
mdata
syndata_
Unique serial number
Unique serial number, Creation timestamp, cookie version
Unique serial number, Creation timestamp, data partner's visitor id
The Ozone Project _uids
ozone_uids,
_gads
Attribute specific conversion event(s) taking place on the advertisers page back to their network / ads that have been served by them on behalf of the advertiser.
Better understand user profiles to tailor ads to users & target ads to users with a similar profile
Attribute specific conversion event(s) taking place on the advertisers page back to their network / ads that have been served by them on behalf of the advertiser.
Quantcast d
mc
Cookie to show you more relevant ads.
consent persistent, cookie
MIQ

 

anj
icu
usersync
sess
uuid2
DSID
IDE

For our optimisation team to know and drive towards performance
Segment Pixel - To segment the users
The icu cookie is used to select ads and limit the number of times a user sees a particular ad.
The usersync cookie contains data denoting whether a cookie ID is synced with our partners.
Conversion Pixels - To report on Conversions
This cookie contains a unique randomly-generated value that enables the Platform to distinguish browsers and devices.It is matched against information - such as advertising interest segments and histories of ads shown in the browser or device - provided by clients or other third parties and stored on the Platform.
Are used to link your activity across devices if you’ve previously signed in to your Google Account on another device.
Cookie to used for re-targeting and running personalised ads

 

AppNexus/Xaxis

anj
icu
usersync
sess
uuid2

For our optimisation team to know and drive towards performance
Segment Pixel - To segment the users
The icu cookie is used to select ads and limit the number of times a user sees a particular ad.
The usersync cookie contains data denoting whether a cookie ID is synced with our partners.
Conversion Pixels - To report on Conversions
This cookie contains a unique randomly-generated value that enables the Platform to distinguish browsers and devices.It is matched against information - such as advertising interest segments and histories of ads shown in the browser or device - provided by clients or other third parties and stored on the Platform.

 

Facebook

lu
xs
c_user
m_user
pl
dbln
aks
aksb
sfau
ick
csm
s
datr
sb
fr
oo
ddid
js_ver
rc

Used to record whether the person chose to remain logged in
Used in conjunction with the c_user cookie to authenticate your identity to Facebook
Used in conjunction with the xs cookie to authenticate your identity to Facebook
Used to authenticate your identity on Facebook's mobile website
Used to record that a device or browser logged in via Facebook platform
Used to enable device-based logins
Determines the login state of a person visiting accountkit.com
Authenticates logins using Account Kit
Optimizes recovery flow after failed login attempts
Stores an encryption key used to encrypt cookies
Indicates when HTTPS is needed to access FB servers
Used to indicate the last time a person entered his or her password
Identifies browsers for purposes of security and site integrity, including for account recovery, and identification of potentially compromised accounts.
Identifies browser for login authentication purposes
Facebook’s primary advertising cookie, used to deliver, measure, and improve the relevancy of ads.
Used to record advertising opt outs
Used to open a specific location in an advertiser's app upon installation
Records the age of Facebook javascript files
Used to optimize site performance for advertisers

Bing

MR
MUID

User identification pixel
User identification pixel

Google Floodlight

DSID
IDE

Are used to link your activity across devices if you’ve previously signed in to your Google Account on another device.
Cookie to used for re-targeting and running personalised ads


What do I do now?

In order to enjoy the best possible experience of peugeot.co.uk we recommend that you leave your cookies settings as they are.

To find out more about cookies and what they do, visit www.aboutcookies.org

To disable these cookies, visit www.krux.com/privacy/consumer-choice/