BAFTA Partnership

PEUGEOT UK has partnered with BAFTA as its Official Vehicle Partner, celebrating shared values of design, innovation and creative excellence.

Throughout 2026, we will support BAFTA’s flagship events, including the EE BAFTA Film Awards, BAFTA TV Awards, BAFTA Games Awards, TV Craft Awards, BAFTA Cymru and BAFTA Scotland. Premium experiences will be delivered with the 3008, 5008 and the wider PEUGEOT range, whilst also creating opportunities through the retail network and immersive experiential activations.

PEUGEOT UK has partnered with BAFTA as its Official Vehicle Partner, celebrating shared values of design, innovation and creative excellence.

PEUGEOT took a standout role at the BAFTA Film Awards as leading figures from the world of film made their entrance in premium SUV style.

Upon arrival, guests were welcomed through the PEUGEOT Welcome Zone, a striking expression of our partnership with BAFTA and our shared commitment to film, culture and creative excellence.

Award presenters including Rege‑Jean Page, Alicia Vikander, Gillian Anderson, Patrick Dempsey, Glenn Close and Erin Doherty travelled with PEUGEOT, with Jessie Ware arriving ahead of her moving In Memoriam performance. Additional presenters - Monica Bellucci, Riz Ahmed and Aimee‑Lou Wood - made their entrance in the electrified 3008 and 5008 line‑up.

From red carpet moments to everyday journeys, PEUGEOT continues to create driving experiences defined by innovation, emotion and effortless pleasure.

PEUGEOT supported the 2026 BAFTA Games Awards, with leading figures from across the gaming industry arriving in electric style.

Held on 17 April and hosted by gaming broadcaster Elz, the ceremony marked the debut of the marked the debut of the New PEUGEOT E-408 as our official red carpet car. This moment signalled a new chapter in the partnership, combining a striking fastback design with generous interior space, premium features and electric driving pleasure.

Gaming creators including Jorge Powell, Emma Nicole and Anna Demetriou travelled with PEUGEOT, alongside ceremony guests such as DanTDM, Dylan Llewellyn and Talia Mar.

Beyond the event itself, our involvement reflected ongoing engagement with gaming culture, alongside immersive experiences like Polygon World in Fortnite.

Continuing our role as BAFTA’s Official Vehicle Partner, PEUGEOT supported the 2026 BAFTA Television Craft Awards, with nominees, presenters and VIP guests arriving in refined electric style.

Held on 26 April at The Brewery in London and hosted by Maisie Adam, the event saw the New PEUGEOT E-408 once again take centre stage as the official red carpet car, delivering a seamless and premium arrival experience.

Its distinctive three‑claw lighting signature, illuminated PEUGEOT shield and rear brand lettering a striking presence on the red carpet, whilst the interior’s innovative i‑Cockpit®, featuring a compact steering wheel, configurable digital display and 10‑inch central touchscreen, provided a refined and engaging journey that reflects PEUGEOT’s dedication to driving pleasure.

PEUGEOT continued its long‑standing partnership with BAFTA as Official Vehicle Partner for the 2026 BAFTA Television Awards, with leading names from across the industry arriving in refined, all‑electric style at the Royal Festival Hall.

Supporting the evening’s arrivals, PEUGEOT reaffirmed its close relationship with BAFTA and its commitment to celebrating British television.

PEUGEOT guests including Maddie Close, Ella Bruccoleri, Francesca Rowan‑Plowden and Louisa Lytton, while figures such as Richard Osman, Kirsty Wark, Danny & Dani Dyer and Dianne Buswell were chauffeured in the New Peugeot E‑408.

Combining bold design with advanced electric performance, PEUGEOT continues to enhance every journey.

The new partnership builds on PEUGEOT’s existing cultural activity, including our collaboration with Showcase Cinema to bring families closer to the films they love, and its presence at the 2025 Cannes Film Festival with PEUGEOT France.

This partnership strengthens our relationship with film, television and the wider creative world. Guided by innovation, elegance and emotional design, we see cinema as a natural extension of who we are. Our commitment to the 7th art reflects our focus on creating experiences that deliver pleasure in every moment.

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BAFTA FILM AWARDS