Peugeot reveals UK pricing and specification for new 408

• The new PEUGEOT 408 is available to order in the UK with prices starting from £31,995 OTR.
  
• The range includes Hybrid, Plug-in Hybrid and fully electric E-408 powertrains.
• The E-408 qualifies for the UK government’s £1,500 Electric Car Grant, with prices from £32,695 after the grant.
• Three trim levels are offered: ALLURE, GT and GT Premium.
• The E-408 features a 58kWh usable capacity battery, offering up to 283 miles of electric range (WLTP) for ALLURE and GT trims, and up to 281 miles (WLTP) for GT PREMIUM, supporting rapid charging up to 120kW.
• The Plug-in Hybrid offers up to 50 miles of electric range (WLTP EAER) for ALLURE and GT trims, and up to 49 miles (WLTP EAER) for GT PREMIUM, from its 16.2kWh battery.
• Design updates include a new front grille, illuminated badging front and rear, and new 19-inch or 20-inch alloy wheels.
• Interior enhancements feature new instrument panel graphics, updated materials and the PEUGEOT i-Cockpit system with a 10-inch HD touchscreen.

The new PEUGEOT 408 is now available for order in the UK, with revised pricing and specifications. This model strengthens PEUGEOT's presence in the C-segment, offering a range of electrified powertrains including hybrid, plug-in hybrid and full electric versions across ALLURE, GT and GT Premium trim levels.

The new 408 range begins from £31,995 OTR, representing a lower entry point than its predecessor. Price differences between trim levels have been reduced. The E-408 qualifies for the UK government’s £1,500 Electric Car Grant (ECG).

The PEUGEOT 408 features a distinctive fastback silhouette positioned between a fastback and SUV. Design refinements include a new front grille with an illuminated PEUGEOT shield on GT and GT Premium trims. New ‘three-claw’ daytime running lights are integrated into the reworked front face and bumper. The rear of the car is the first PEUGEOT to feature illuminated brand lettering, integrated into a gloss black décor and clear lens strip spanning the car’s width. New 19-inch ‘ADAKITE’ diamond-cut alloy wheels are available, with a ‘GRAPHITE’ design for the E-408. GT Premium plug-in hybrid versions feature 20-inch ‘MONOLITHE’ diamond-cut alloys. The standard paint option is Flare Green metallic, with Okenite White, Selenium Grey, Nera Black and Elixir Red also available.

The interior of the new 408 includes new instrument panel graphics and updated materials. ALLURE trim features ‘TREMEZZO’ seat fabric with contrasting stitch detail, while GT trim uses ‘UZILA’ seat fabric with green stitch detail. GT Premium introduces Alcantara with ‘Isabella’ leather effect and cloth trim. The PEUGEOT i-Cockpit is standard, featuring a 10-inch digital instrument panel and 10-inch HD touchscreen with wireless Apple CarPlay and Android Auto on ALLURE trim. GT trim adds i-Connect Connected Navigation and virtual i-Toggles for shortcuts to climate settings, navigation, phone contacts and radio stations. A 3D digital instrument panel is included on GT Premium.

The PEUGEOT 408 is positioned within the C-segment, offering a distinctive fastback silhouette that combines elements of both fastback and SUV body styles. It is designed to provide a choice of electrified powertrains and advanced technology for customers seeking a vehicle in this segment.

PEUGEOT is a mainstream European brand established in over 140 countries, selling almost 1.1 million vehicles worldwide in 2024. It offers an extensive electric vehicle range, including 12 models with nine passenger cars and three LCVs. PEUGEOT provides 8-year/100,000-mile PEUGEOT CARE coverage on the battery and vehicle for its core electric passenger cars.