PEUGEOT has become a partner for an all-new comedy channel on Sky. Launching on Monday 27 January, Sky Comedy will be the new home of US comedy shows for the 12 million Sky UK customers.
As part of PEUGEOT’s on-going philosophy of ‘Unboring the Future’, the partnership with Sky Comedy is the perfect platform to demonstrate how PEUGEOT is committed to transforming the everyday boring through its new vehicles.
Sky Comedy will be the first dedicated full-time comedy station for the network since 1992, with PEUGEOT to provide the channel with indents alongside other exciting content to be announced at a later date.
Sky Comedy will form a part of the main Sky subscription package, with PEUGEOT idents running multiple times per hour across the channel. The idents will be used to highlight PEUGEOT’s latest vehicles, in particular its all-new full electric e-208 and e-2008 SUV. By 2023 PEUGEOT will offer an electrified variant across its entire model line-up.
David Peel, Managing Director of PEUGEOT UK, said: “PEUGEOT is committed to a philosophy of ‘Unboring the Future’ and a key part of it is bringing laughter and fun to our everyday activities – including driving. This is why the Sky Comedy partnership is the perfect platform to showcase our latest vehicles as well as tips on ‘Unboring the Future.’"
Broadcasting shows from HBO, NBC and Showtime, Sky Comedy will give UK Sky customers direct or on demand access to prime US comedy, including The Tonight Show Starring Jimmy Fallon and The Late Show with James Corden.