The New 308 is one-of-a-kind. It’s sleek, it’s elegant, and every last detail is designed to make your senses come alive. The bodywork is streamlined and dynamic, and the same can be said of the interior too. Our unique PEUGEOT i-Cockpit is stripped right down, with most functions controlled by the touchscreen, allowing you a high level of technology as well as a pure, minimal design.
Time to let your senses come out to play with the New 308. Lighter than the previous 308, with a lower centre of gravity, a more compact steering wheel and newly-developed electric power steering, the New 308 is an incredibly responsive and controlled driving experience. Watch the video above to see how top motoring journalist Jonny Smith rates the New 308.
Due to its simplified, streamlined design ethos, the New 308 is very efficient. It’s 140kg lighter than the previous 308, without sacrificing strength or space, and the range of eight engines, including PureTech petrol engines and BlueHDi diesel engines offer both power and efficiency. Even the LED headlights are now more efficient, delivering a car where performance and efficiency are perfectly balanced.
The challenge behind the New 308 was to produce a car that will be like new after three years of driving it. So the greatest care has been taken over every detail, from the plush leather seating to the scratch-resistant dashboard. It’s built on a brand new platform (chassis) and is made from a high-strength steel using a new welding process. We know we've built a strong, high quality car, but, just to be on the safe side, we’ve put it through its paces with over 400,000 miles of endurance and safety testing and 1000 test drivers.
The New 308 offers a choice of three PureTech petrol engines. Peugeot’s PureTech 3-cylinder petrol engine technology delivers a drive and performance normally associated with bigger engines but with significantly improved fuel consumption. It’s the result of intelligent, innovative engineering, which combines reduced weight materials with the efficiency of direct fuel injection to give you maximum pleasure behind the wheel, at any speed, for less.
Click the play button on the image above to watch our PureTech video.
17 DECEMBER 2014
New versions, great sales and voted 'European Car of the Year', 2014 has been a fantastic year for the 308...VIEW ARTICLE
08 SEPTEMBER 2014
The success of New 308 is set to reach even greater heights with the arrival of the New 308 GT...VIEW ARTICLE
19 AUGUST 2014
Starring in its first big screen role, the Peugeot 308 appears in ‘Lucy’, Luc Besson's latest film, starring Scarlett Johansson...VIEW ARTICLE
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