The Peugeot "Brand Room" on the world's grandest avenue.
Peugeot Avenue Paris is located at the heart of the world's grandest avenue, the Champs-Élysées, and presents a unique look at the Peugeot brand and its latest ventures.
Peugeot Avenue's newly-designed Brand Room features a facade modelled around the jaws of a springing lion. The store also showcases our concept cars, legendary vehicles and production models as well as impressive interactive displays and regular Peugeot events.
Peugeot Avenue is a space where customers get to know and experience the Peugeot brand, whether it be or latest models, our concept cars, or sponsorship events and our other Peugeot products. Peugeot Avenue offers interactive, educational and fun activities for grown-ups and children alike, with displays that are changed regularly. Special events are also held on a regular basis, to communicate the brand's news and celebrate the unmissable moments of Parisian life. Take a look below at some of our recent exhibitions.
"Augmented Technology" display
In December 2017, Peugeot Avenue Paris marked its fourteenth season by offering visitors a recreational experience called ‘Augmented Technology’. Visitors were plunged into the technology-filled world of Peugeot. Through the new Peugeot 308 SW, 308 GTi and the latest concept car designed by the brand, the Peugeot Instinct Concept, they got an amped-up experience. The Peugeot Instinct Concept was displayed in the centre of space and unveiled the future Peugeot vision of the connected, autonomous car.
"From Dust to Road" display
From March-September 2017, Peugeot Avenue welcomed the Peugeot SUV range, centred around the 3008DKR, projecting towards the new Peugeot 3008, and the new Peugeot 5008 SUV. Visitors could also find out more about the Peugeot 2008 through a 3D drawing experience featuring the SUV range in “Dust” and “Road” universes, used as backdrops for the visitor’s 3D drawings.
Peugeot Avenue celebrated the four crews of Team Peugeot Total in the 2017 Dakar rally.
Visitors could experience two unique ‘immersive’ experiences on the tracks of the Dakar Rally and even get behind the wheel of a 2008DKR, winner of the 2016 Dakar, or as Sebastien Loeb’s co-pilot.
"Amplify your Senses" display
October 2016 saw the arrival of the Peugeot 3008 SUV at the Peugeot Avenue Paris Autumn event. The event featured a range of experiences enabling visitors to explore the interior of the vehicle, as well as the new generation PEUGEOT i-Cockpit®.
Peugeot Avenue also boasts a merchandise boutique, where you'll find a wide choice of items that convey the brand's values and define Peugeot as a unique mixture of excellence and emotion.
Our Peugeot merchandise ranges from our traditional salt and pepper mills to irresistible miniature models of famous Peugeot cars and Peugeot-branded style and technology products such as umbrellas, key-rings, caps, t-shirts, headphones, speakers and iPhone and iPad cases. You'll even find a cuddly Peugeot lion or two!
Enter the world of Peugeot t-shirts, polo shirts, bags and key rings; our collections come with our on-going commitment to quality, excellence and design, with something for everyone.
Our miniature model cars are scaled-down versions of landmark Peugeot vehicles. Sporty, modern, concept or vintage cars; as a collector or fan of Peugeot, you'll be spoiled for choice.
Equip your mobile devices with our range of bags, headsets and covers, featuring Peugeot branding. And don’t forget to look at our pens, notepads, USB keys and Bluetooth speakers.
Peugeot also has something for kids of all ages, with a great selection of soft toys and other products displaying our famous brand logo, to nurture their passion for Peugeot.
Over the years, Peugeot mills and grinders have claimed their place on the tables of the best restaurants thanks to their quality, design and functional mechanism.
Discover the full Peugeot GTi sports spirit through our exciting range of polo shirts, bags, key rings, watches, accessories and umbrellas for both men and women.
Peugeot celebrates the history of the motor car with its Peugeot Vintage collection. With great gift ideas for enthusiasts of the Lion brand conveying an epic voyage spanning two centuries.
136 Avenue des Champs Elysées
75008 Paris - France
Tel : 00 33 (0)1 42 89 30 20
Access : Metro line 1 (Georges V)
Bus line 73 (Georges V stop)
Opening hours :
Sunday - Wednesday: 9.00am to 7.00pm
Thursday - Saturday: 10:30am to 11:00pm
Summer & Christmas (extended hours): 10:30am to 11:00pm