Peugeot is unveiling an eye-catching sculpture of its iconic brand emblem, the Peugeot Lion, at Geneva Motor Show on the 8th March.
Created by Peugeot’s Design Lab, the Lion sculpture stands at 4.8 metres tall and 12.5 metres long. It’s iconic and timeless design symbolises the brand’s core values of pride, strength and excellence.
Gilles Vidal, Head of Design at Peugeot, said: “The iconic, timeless design of the Peugeot Lion has been brought to life in the flowing and sculpted surfaces of this statue representing the brand’s values."
“Its spectacular dimensions emphasise the Lion’s solid, powerful and unshakeable character. Its posture, standing up, moving forwards determinedly but without aggression, conveys a serenity and confidence in the future.”
The Lion emblem, created in 1858 by Emile Peugeot, has been on all of Peugeot’s products, both automotive and non-automotive for the last 160 years.
The emblem originally portrayed the Lion walking over an arrow to convey the idea of speed. Since then, the emblem has evolved over the years with nine modifications made to it. The design was further updated and refreshed in 2010 when the Lion adopted a new position to reflect the new model range. The more dynamic and confident Lion is created with a bi-metallic effect to illustrate its modern expression.
Peugeot vehicles, which are universally recognised by their Lion badge, are sold in over 160 territories worldwide.