Zero-Emissions Christmas In The All-New PEUGEOT e-208



The majority of Brits driving home this Christmas to see friends and family could make the entire journey on a single charge of the full-electric all-new PEUGEOT e-208. The all-new e-208 is available to order now with deliveries starting in early 2020, making it an optimal choice for Christmases to come. The all-new 208 was recently shortlisted as one of seven finalists in the running for the prestigious European Car of the Year award, impressing judges with its assertive design and choice of powertrain.

Exclusive research by PEUGEOT UK found 96% of Brits heading to visit their families or friends this Christmas will drive fewer than 220 miles, closely matching the 217-mile range of the all-new PEUGEOT e-208*. Nearly two thirds of drivers will cover less than 100 miles to see their loved ones this Christmas, leaving plenty of range for shopping trips and outings to Christmas markets*.

The average distance British motorists will drive home this Christmas to see friends and family is 79 miles, with Londoners set to drive the furthest to see their loved ones – covering on average 122 miles this festive period*. Drivers in Northern Ireland were found to cover the smallest distance to see friends and family this Christmas, averaging just 59 miles*.

Fully electric cars currently account for just 1.4% of all new car sales***, yet more than a third of respondents said they would be comfortable doing all of their Christmas travels between 23rd December and 2nd January in one*. 

According to PEUGEOT’s research, two thirds of drivers will be stopping at least once on their Christmas travels. The all-new PEUGEOT e-208 supports 100kW rapid charging, with an 80% charge taking just 30 minutes, meaning a service station stop-off could see drivers add another 173 miles of range to their car. The e-208 is powered by a 136hp electric motor and a 50kWh battery. With zero-emissions, the e-208 would save each driver 15,828g CO2 on their Christmas journey – with the average new car CO2 emissions rated at 124.5g/km**. As part of its commitment to electrification, PEUGEOT will offer an electrified variant of every model in the range by 2023.

David Peel, Managing Director of PEUGEOT UK, said: “Christmas is a time many of us hit the road to see our loved ones. Though we will all be covering great distances in the coming weeks, our research shows nearly every driver in the UK could do their Christmas journey in a full-electric all-new PEUGEOT e-208. Drivers would not only save money on their Christmas journey but also significantly cut emissions."

With the launch of the e-208, PEUGEOT is fully committed to ‘unboring the future’ and providing drivers with the option to ‘choose your PEUGEOT, choose your powertrain’, as our new hatchback is available with a range of efficient petrol, diesel and EV powertrains across the range.”

The all-new PEUGEOT 208 is the first PEUGEOT model to debut the innovative 3D i-Cockpit®, standard from Allure upwards, offering easy access to all driving information through the 3D digital instrument panel and the option to project this information like a hologram via the colour touchscreen. The all-new e-208 will also appeal to motorists for its multitude of driving aids, including Lane Keeping Assist and Driver Attention Warning as standard across the range. The range-topping GT trim - which is exclusively available on the electric powertrain in the 208 range - offers a number of additional attractive features, including Connected 3D Navigation with a 3 year subscription to TomTom Live® updates, adaptive cruise control with Stop & Go function and fully automated parking assistance.

Average distance travelled to see friends and family this Christmas*


Average distance travelled to see friends and family this Christmas (miles)



South East


South West


North East


East Midlands


Yorkshire and the Humber


East Anglia






West Midlands


North West


Northern Ireland




*PEUGEOT commissioned research into 2,000 UK drivers – of the 2,000 drivers, 1,642 said they were driving home for Christmas to see friends and family. PEUGEOT e-208 range based on WLTP-regulation.
** Average new car CO2 emissions is rated at 124.5g/km – equalling 15,828g CO2 over 79 miles.