The Peugeot "Brand Room" on the world's grandest avenue.
Peugeot Avenue Paris is located at the heart of the world's grandest avenue, the Champs-Élysées, and presents a unique look at the Peugeot brand and its latest ventures.
Peugeot Avenue's newly-designed Brand Room features a facade modelled around the jaws of a springing lion. The store also showcases our concept cars, legendary vehicles and production models as well as impressive interactive displays and regular Peugeot events.
Peugeot Avenue is a space where customers get to know and experience the Peugeot brand, whether it be or latest models, our concept cars, or sponsorship events and our other Peugeot products. Peugeot Avenue offers interactive, educational and fun activities for grown-ups and children alike, with displays that are changed regularly. Special events are also held on a regular basis, to communicate the brand's news and celebrate the unmissable moments of Parisian life.
"Augmented Technology" display
Until mid-December 2017, Peugeot Avenue Paris is marking its fourteenth season by offering visitors a recreational experience called ‘Augmented Technology’. Visitors plunge into the technology-filled world of Peugeot. Through the new Peugeot 308 SW, 308 GTi and the latest concept car designed by the brand, the Peugeot Instinct Concept, they will get an amped-up experience. The Peugeot Instinct Concept is displayed in the centre of space and unveils the future Peugeot vision of the connected, autonomous car.
"From Dust to Road" display
From 16 March to mid-September, Peugeot Avenue welcomes the Peugeot SUV range around the 3008DKR, projecting towards the new Peugeot 3008, “Car of the Year”, and the new Peugeot 5008. Visitors can also find out more about the new Peugeot 2008 through a 3D drawing experience featuring the SUV range in “Dust” and “Road” universes, used as backdrops for the visitor’s 3D drawing.
Peugeot Avenue celebrates the four crews of Team Peugeot Total in this year’s Dakar rally.
Visitors can experience two unique ‘immersive’ experiences on the tracks of the Dakar Rally until 13 March 2017: get behind the wheel of a 2008DKR, winner of the 2016 Dakar, or as S. Loeb’s co-pilot.
"Amplify your Senses" display
1st October 2016 saw the arrival of the latest SUV from the lion brand at its new Peugeot Avenue Paris autumn event: the new Peugeot 3008. The event features a range of experiences enabling visitors to explore the interior of the new vehicle, as well as the new PEUGEOT i-Cockpit®. The “Amplify your Senses” event is running until 14 December 2016.
"From Dust to Road" display
From 16th March to mid-September 2017, Peugeot Avenue welcomes the Peugeot SUV range, including the 2017 Dakar winner, the imposing 3008 DKR, the all-new Peugeot 3008 SUV, recently named the 2017 Car of the Year, and the all-new Peugeot 5008 SUV, coming later in 2017. Visitors can also find out more about the Peugeot 2008 SUV through a 3D drawing experience featuring the SUV range in “Dust” and “Road” universes, used as backdrops for the visitor’s 3D drawing.
Peugeot Avenue celebrated the four crews of Team Peugeot Total in this year’s Dakar rally. Visitors could experience two unique ‘immersive’ experiences on the tracks of the Dakar Rally which was on display until March 2017: allowing customers to get behind the wheel of a 2008 DKR, winner of the 2016 Dakar, or as Seb Loeb’s co-pilot.
"Amplify your Senses" display
October-December 2016 saw the arrival of the latest SUV from the lion brand at our Peugeot Avenue Autumn event: the new Peugeot 3008 SUV. The event featured a range of experiences enabling visitors to explore the interior of the new vehicle, as well as the new PEUGEOT i-Cockpit®.
"Beyond Cities" display
From June to September 2016, Peugeot Avenue displayed the Peugeot 2008 SUV, the brand’s then-new SUV featuring an assertive design, and the Peugeot Quartz concept car, which embodies Peugeot’s vision of SUVs with an expressive design and innovative materials. An immersive experience allowed visitors to learn about the benefits of the Grip Control® adapted traction system.
Peugeot Avenue also boasts a merchandise boutique, where you'll find a wide choice of items that convey the brand's values and define Peugeot as a unique mixture of excellence and emotion.
Our Peugeot merchandise ranges from our traditional salt and pepper mills to irresistible miniature models of famous Peugeot cars and Peugeot-branded style and technology products such as umbrellas, key-rings, caps, t-shirts, headphones, speakers and iPhone and iPad cases. You'll even find a cuddly Peugeot lion or two!
Enter the world of Peugeot t-shirts, polo shirts, bags and key rings; our collections come with our on-going commitment to quality, excellence and design, with something for everyone.
Our miniature model cars are scaled-down versions of landmark Peugeot vehicles. Sporty, modern, concept or vintage cars; as a collector or fan of Peugeot, you'll be spoiled for choice.
Equip your mobile devices with our range of bags, headsets and covers, featuring Peugeot branding. And don’t forget to look at our pens, notepads, USB keys and Bluetooth speakers.
Peugeot also has something for kids of all ages, with a great selection of soft toys and other products displaying our famous brand logo, to nurture their passion for Peugeot.
Over the years, Peugeot mills and grinders have claimed their place on the tables of the best restaurants thanks to their quality, design and functional mechanism.
Discover the full Peugeot GTi sports spirit through our exciting range of polo shirts, bags, key rings, watches, accessories and umbrellas for both men and women.
Peugeot celebrates the history of the motor car with its Peugeot Vintage collection. With great gift ideas for enthusiasts of the Lion brand conveying an epic voyage spanning two centuries.
136 Avenue des Champs Elysées
75008 Paris - France
Tel : 00 33 (0)1 42 89 30 20
Access : Metro line 1 (Georges V)
Bus line 73 (Georges V stop)
Opening hours :
Sunday - Wednesday: 9.00am to 7.00pm
Thursday - Saturday: 10:30am to 11:00pm
Summer & Christmas (extended hours): 10:30am to 11:00pm