The Shanghai Auto Show was founded in 1985, and takes place every two years. Peugeot are once again proud exhibitors, alongside many other well-known international automative manufacturers.
With the 308 four-door Saloon, the 408, the 508 and the new 3008, launched in January 2013, Peugeot now has the most modern and the widest range ever offered in the Chinese market. This modern range of vehicles, all produced in China, is complemented by further imported models that have been very successful in the country, with a tripling of sales since the start of the year, carried by the success of the 4008 SUV and the RCZ Sports Coupé.
At the end of this year, the new Peugeot 301, which will be previewed at Shanghai, will be added to the extensive Peugeot range in the very strategic M segment, which represents more than 50% of the Chinese market. The 301 delivers the Peugeot brand's promise by having a high level of quality, a distinctive design and a rewarding driving experience, following the example of all other Peugeots in the range.
The range in China is also now strengthened by the ‘e-power’ strategy, introduced last year. 'E-power' is the complete renewal of the engine range, with the new 1.6 CVVT engines and the new 160bhp 1.6-litre THP engine, recognised as the best engine in the world in its category. This is followed with new 1.2-litre THP, 1.8-litre CVVT and 1.8-litre THP engines that will join the range, further enhancing the choices for Chinese customers.
Peugeot is also presenting a technological breakthrough in the form of HYbrid Air, an original drive train associating petrol and compressed air in a full-hybrid solution. This technology, intended for large scale production, is affordable, simple and robust, allowing Peugeot to aim for fuel consumption of 2 litres/100km and CO2 emissions of just 49g/km.
All of the vehicles presented at the Shanghai Auto Show are core models in the Peugeot range and contribute towards the continuous development of the dealer network, which will attain 400 4S dealerships, covering 80% of the Chinese territory, by the end of the year.
Peugeot's partnership with the Roland Garros French International - present for over a quarter of a century - will also be exported to China this year, taking with it the brand's values of sporting excellence, allure and emotion. The distinctive red clay of the centre court at the Roland Garros French tennis tournament is a key element reflected in special models for Chinese customers on the 508, 3008 and specially imported 308 CC and 207 CC.
Finally, the awe-inspiring Onyx Concept car will also be the star of the show at Shanghai. Sculpted with core materials, this supercar has been created by passionate designers that have drawn their inspiration from the world of competition. With its V8 engine mid-mounted, the Onyx propels it admirers into a world of high performance. Over and above its astonishing aesthetics, it explores the use of new materials, in their natural state, to go even further in the search for efficiency.
With a radical body style, the Onyx Concept has already established a legion of fans. The sharply honed bodywork highlights the striking contrast of its materials and colours. Worked by hand by a master craftsman, the wings and doors are made from a sheet of pure copper.
The Shanghai Auto show takes place from 21st - 29th April 2013 at the Shanghai New International Expo Centre.