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Campaigns | 24 12 2012
Peugeot introduces ‘Gary’s Cat’ this Christmas

Peugeot unveil their new TV advert this Christmas - the intriguingly titled, ‘Gary’s Cat'. This latest TV campaign highlights Peugeot’s innovative ‘Just Add Fuel®’ offer and features the stylish new 208.

In Peugeot’s latest TV commercial, to be unveiled on Christmas Day, we are introduced to Gary, an ordinary guy who has lost his cat.  The stylish new Peugeot 208 then appears on screen driven by a happy young couple.  They don’t seem worried at all. But then again, why would they be? After all, they don’t know Gary (or his cat).

The message being; ‘forget about the little things in life’. Forget about all the extras that need looking into when buying a new car. Peugeot’s unique ‘Just Add Fuel®’ offer takes the hassle out of running a car, looking after the customer's insurance, servicing & warranty, road tax and roadside assistance for one fixed monthly payment.

The first TV ad spot is scheduled for Christmas Day 2012 – a time when anyone would dread their beloved pet going walk-about. To complement the TV advert, Peugeot installed a ‘Cat Cam’ to Gary’s cat to find out exactly what cats really get up to when going about their daily ‘cat business’.

The evidence is clear, not every cat is missing when they can’t be found at home; they simply go out for a stroll. Gary’s cat likes to climb, jump from wall to wall, hide under cars and seems very fond of some neighbourhood chickens, whom he visited a number of times over the week.  

If Gary’s Cat could talk he would probably say "I’m not actually missing, nobody worries about you when you go to the shops, I just want to go out and have a look around the neighbourhood!" The moral of the advert and the video clip is… don’t worry about Gary’s Cat, he will be ok – sometimes in life you don’t need to worry about things, they look after themselves, just like buying a new Peugeot exclusively with the Just Add Fuel package.

The TV Ad can be viewed on the Peugeot UK YouTube channel.

Find out further information about our Just Add Fuel® offer.

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