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Other | 26 06 2013
Peugeot Design Lab displays GTi Surfboard Concept at Goodwood

Commissioned to coincide with the presence of Peugeot at this year’s Goodwood Festival of Speed with its thrilling on-stand Flowrider Surf Machine, the Peugeot Design Lab has produced a unique GTi Surfboard Concept.

peugeot design lab gti surfboard concept

The design was inspired by the thrill from driving Peugeot’s latest performance products, most notably the new 208 GTi and also saluting the new RCZ R and exclusive Onyx Concept Car.

The Peugeot Design Lab Surfboard Concept blends the traditional wood of a classic surfboard with the latest carbon fibre technology, as applied extensively to the Onyx Concept Car. Quad fins fluidly placed along the edge of the scalped tail are designed to give a responsive, exhilarating and agile ride quality.

The ‘coupe franche’ (clean cut) design separates the two ends of the board, the ‘Motion’ end is a precise, hi-tech shape optimised with a carbon fibre tail piece while the leading edge nose is beautifully shaped with ‘Emotion’ from natural wood, embellished with its brand signature ‘Peugeot GTi’.

Visitors to the Goodwood Festival of Speed (Thursday 11th – Sunday 14th July) can see the Peugeot Design Lab GTi Surfboard Concept next to the Flowrider Surf Machine on the Peugeot stand, itself located at the centre of display activities.

The Peugeot Design Lab is a Global Brand Design Studio, with 200 years of industrial experience and 120 years of automotive expertise to draw from it is available to outside clients.

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