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Other | 19 10 2012
Peugeot drive funds for BBC Children in Need

Have you ever dreamt of building your dream car? Well now's the chance to design your very own set of dream wheels this month with Peugeot’s online game designed to raise over £150,000 for BBC Children in Need - Pudsey's Dream Wheels.

pudsey s dream wheels

Thousands of children – along with all the family, are now able to let their imaginations run wild and enjoy Pudsey’s Dream Wheels, styling their Peugeot 208 from a wide range of fun automobile options via

Tamara Ecclestone paid homage to her F1 family dynasty by donning a racing suit to help launch Pudsey's Dream Wheels. And helping Tamara celebrate the launch were fun duo (and former Hollyoaks stars) Matt Littler and Darren Jeffries, and of course Pudsey himself!

Renowned girly girl Tamara knows exactly how she would customise her 208 Dream Wheels; colouring it pink and gold, covering it in crystals and adding a pair of luscious lashes to the headlights. And as for cheeky twosome Matt and Darren, it’s the same as every boy’s favourite superhero getaway car – transforming the new 208 into the Batmobile!

A total of 13 categories from back bumpers to bonnets, wheels and paints will offer endless options, appealing to every style and taste. Each one of Pudsey's Dream Wheels' designs will be accompanied by a short description allowing every player the chance to highlight some of their most considered design decisions.

Your dream wheels can benefit from having extra bumpers or perhaps a pair of glasses. Or if CO2 is your key concern you can scrap the car cape and opt for flower power instead - with doubled up LED lights for extra safety of course! The choice is yours - but make sure you share your design with friends and family on Facebook and Twitter as an online voting mechanism will decide who makes Pudsey’s top ten with a carefully selected judging panel announcing the winner on Saturday 8th December.

Everybody can play for free, but for a charge of just £3 you can enter your design into a competition to win a brand new Peugeot 208 in time for Christmas. All money goes directly to BBC Children in Need and will further help the charity to reach its vision that every child in the UK has a safe, happy and secure childhood and the chance to reach their potential.

A selection of merchandise, personalised with each individual design, is also available including a selection of t-shirts, pencil cases and stickers to name just a few items, with all profits going directly to the charity.

Peugeot is an official partner of BBC Children in Need and is aiming to raise a total in excess of half a million pounds for the charity during 2012.

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