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Other | 04 07 2012
Peugeot unveil new flagship dealership

Peugeot dealership Robins & Day Coventry celebrated the launch of its brand new £3 million showroom on Phoenix Corner, Coventry, at an exclusive preview event on Tuesday 3rd July.

coventry dealership

At the VIP event, guests including the Lord Mayor of Coventry, Councillor Tim Sawdon, David Peel, Robins & Day Chief Executive and Peugeot UK Managing Director, Tim Zimmerman were among the first to set foot inside the brand new 1,940 sq. metres state-of-the-art dealership.

The refurbishment took nine months to complete and showcases the striking new 'Blue Box' exterior, reflecting the latest Peugeot branding.

The new eight-car showroom is modern and spacious and displays the extensive Peugeot product range, including the most eagerly anticipated new car of 2012  - the Peugeot 208, named Auto Express ‘Best Supermini’ of the year - alongside cars like the 107, 3008 HYbrid4, RCZ and 508. Customers visiting this new dealership will receive a warm welcome from the dedicated Robins and Day team and can even take advantage of the new café and lounge area while they browse Peugeot's extensive portfolio.

David Peel said: 'Robins & Day Coventry is renowned for great customer service and this is because we continually strive to exceed customer expectations. This new flagship dealership is part of our multi-million pound national development programme and represents our vision for an enhanced customer experience at Robins & Day and Peugeot dealerships in the UK.'

Commenting on the new dealership, Dealer Principal, Mark Warrilow, said: 'The new Blue Box dealership highlights our commitment to providing our customers with the best possible visiting experience. We look forward to welcoming both existing and new customers into the showroom and hearing their feedback on our attractive new services and facilities.'

To extend the dealership's opening celebrations, along with the launch of the Peugeot 208, Robins and Day Coventry have organised a family fun weekend on Saturday 7th July and Sunday 8th July, where customers will be in with a chance of winning a selection of great prizes, including Xbox Kinect Pods and Peugeot themed goody bags.

The new dealership provides high quality levels of sales and service, with specialised support for motability and fleet sales facilities, and has a state-of-the-art workshop with two MOT lanes. A selection of Peugeot commercial vans are also available on site, as well as generous customer parking.

For more information or for details on any of the products in the Peugeot range, please contact the sales team on 02476 411515, visit the dealership on Phoenix Corner, Kenpas Highway, Coventry or visit

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