In a world constantly evolving and increasingly urban, a new generation of customers is emerging. Eager to always be on the move, they are looking for products which reflect their personality.
Drawing strength from this observation, the brand drew up a specification with ambitious objectives. From the start, it incorporated elements within the 2008 crossover that combine an amazing driving experience with stylish design.
Upmarket and dynamic, the new 2008 crossover by Peugeot offers a rich and varied experience in the B segment. At just 4.16 metres long, the 2008 innovates by combining the driving characteristics of a hatchback with the strengths of an SUV, giving space, modularity and comfort. Equally at ease in town as on the open road, it can escape from the city with confidence, due to features like Grip Control.
"With the 2008, Peugeot is continuing its product offensive and capitalising on the success of the 3008 by offering a new crossover, urban and innovative, to win over an international clientele." said Xavier Peugeot, Peugeot Product Director.
A unique style, combining elegance and strength, the 2008 reinvents the standards of large-volume vehicles in the compact car segment. Innovative from a first glance, it successfully merges the two worlds. The strong design affirms its identity for practicality, volume and impressive driving experience.
With its higher driving position and pronounced wheel arches, the 2008 has an appealing road presence and stance, particularly when fitted with 17’’ alloy wheels. The black bumpers and body sills serve to protect it from abrasions with the addition of front and rear body protection and side mouldings in stainless steel.
The front face adopts the latest Peugeot style codes, with panel fit and features working together seamlessly and precisely. The sculpted bonnet infers lightness, strength and protection for the 2008, while the ‘floating grille’ face harnesses aerodynamic performance and efficiency. The innovative headlamps are designed precisely to reflect the technical functions and are emphasised by LED daytime running lights.
"The 2008 has succeeded in merging worlds and cultures to offer a style which goes beyond customer expectations." explains Gilles Vidal, Peugeot Style Director.
This new urban crossover has elegant and sophisticated sculpted wings and sides, indicating clear athletic qualities. The panoramic roof, available on selected versions, promises a spacious interior open to its surroundings.
The rear also combines strength with dynamism. The boot volume, with a low loading sill, has above it a roofline with dynamic curves, inspired by the double-bubble roofline of the desirable RCZ Sports Coupé. The rear lights appear to be floating inside their housing and the three luminous claws are lit at their base by LEDs that appear suspended.
The contoured and elegant roofline design style is most prominent in profile view. The roof has a wave-line that rises above the rear seat position and sets the scene as a characteristic feature of the 2008. The roofline optimises aerodynamic performance with an integrated spoiler, extended over the top of the tailgate. The precise design of the roof bars are the finishing touches that enhance the personality and highlight the leisure pursuits made possible by the Peugeot 2008.
The latest-generation engines offer an exceptional driving experience combined with a true breakthrough in terms of fuel economy. Due to the technology of the e-HDi Diesel and new 3-cylinder petrol engines, the 2008 urban crossover stands out from the competition with CO2 starting from just 99g/km.
The new 2008 will make its world debut at the Geneva Motor Show in March.