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Other | 02 07 2012
New Peugeot 208 wows the crowds at Goodwood Festival of Speed

The stylish new Peugeot 208 has taken its UK bow at the Goodwood Festival of Speed. Peugeot, a key sponsor of the festival, used the Moving Motor Show on June 28 to unveil the new 208 GTi Concept to Goodwood visitors.

goodwood 2012

Also on show was the HX1 concept – a luxurious saloon-style car, with adjustable steering, reverse-opening half-scissor doors, and an adaptable body which can seat four, five or six passengers.

The Goodwood Festival of Speed is one of the world’s most popular motoring events, bringing manufacturers and enthusiasts from all over the world together for a weekend of displays, demonstrations and driving.

Previous Goodwood events saw Peugeot celebrating its 200th anniversary in 2010, whilst 2011 heralded the launch of the 100% electric vehicle, the Peugeot iOn.

This year, visitors to the Peugeot stand were treated to spectacular dance displays from the 208 Let Your Body Drive dancers. Peugeot teamed up with online dance sensation Marquese Scott – AKA ‘Nonstop’ – to create incredible choreography for the new 'Let Your Body Drive' video, designed to encapsulate the Motion & Emotion associated with driving the new 208. Since the video was created, the dancers have been on tour – wowing more than 52,000 people at shows in London, Birmingham, Bristol, Sheffield and Manchester. Lucky Goodwood visitors were able to see the Let Your Body Drive dancers perform over the weekend, with the opportunity to get inside the new 208 – a car which represents the reinvention of the Peugeot brand.

The 208 is smaller than similar Peugeot models on the outside, but boasts far more interior space. It is 110kg lighter than the 207 – helping to improve safety and fuel efficiency – whilst it has other great green credentials: parts made from recycled materials, and a choice between Peugeot’s new fuel-efficient 3-cylinder petrol engine, or the Stop & Start e-HDi diesel engine.
The car’s CO2 emissions have also been reduced: it releases 34g/km less than the 207.

Visitors to Goodwood were able to discover more about Peugeot’s expanding range of vehicles – from the 208 to industry-leading electric vehicles, such as the 3008 HYbrid4 and 508 RXH.

Two Peugeot vehicles also took part in demonstrations up Goodwood’s famous hillclimb during the event – the Pikes Peak Peugeot 405 T16, and the Peugeot RCZ Racing, which won its class at Nürburgring in 2010, 2011 and 2012.

Visit our dedicated Goodwood Festival of Speed page for more information about Peugeot at this event.

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