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Other | 07 04 2014
Strong desire for new cars gives Peugeot a great start for 2014

Peugeot's strategy to substantially grow its retail penetration is paying dividends, with strong sales illustrating high demand and strong desirability across the entire model range.

great start to 2014 for peugeot

The highlights include:
March new car retail sales - up 29.4%
Year-to-date new car retail sales - up 23%
Year-to-date Light Commercial Vehicle (LCV) sales - up 53%

The range of Peugeot products continues to offer customers a wide and extensive choice that is stylish, modern, innovative, well-specified and great value.

Recent Peugeot products launched have created a wave of success. The 2008 Crossover has been a popular sales hit and has already more than 3,000 registrations in 2014. Across Europe it is taking its sector by storm with an increased production shift being introduced to cater for the extra demand.

Desire for the critically acclaimed New 308 – recently crowned 2014 European Car of the Year – has also been impressive. In Q1 more than 2,600 were sold and orders are currently 10% ahead of plan.

The popularity of the award-winning 3008 Crossover – re-styled and specification enhanced at the beginning of the year – continues to grow, with 2,200 sales already in 2014.

Demand for Peugeot cars is expected to continue strongly in the second quarter of 2104, with some 18,600 customer orders in place, a figure that is 33% up on the same period in 2013.

Neil Moscrop, Peugeot Sales Director, commented: "Peugeot has had a very positive start to 2014, with excellent demand for its rejuvenated extensive product range. Interestingly, customers are showing a particular preference for our top-specified models that gives them more sophisticated features and the enhanced customer experience is all part of the Brand’s desire to move upmarket."

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