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Campaigns | 28 06 2012
208 launch encourages people to have more fun and ‘Let Your Body Drive’

A new survey has revealed that 9 out of 10 Brits confess to regular crises of confidence, while 2 out of 3 people admit to feeling held back by their inhibitions. With that in mind, the new Peugeot campaign to celebrate the launch of the 208 encourages people to have more fun and 'Let Your Body Drive'.


The Peugeot 208 is the latest stylish supermini to hit our UK showrooms, backed by our 'Let your Body Drive' campaign, encouraging people to have a little more fun with their lives. Inspired by the same themes, Peugeot today releases the findings from a new study of 2,000 people which shows the extent to which Brits are being held back from living their lives to their full, fun potential, with 9 out of 10 (91%) of us confessing to being affected by a lack of confidence.

This reserved confidence is the theme of our new 208 TV ad, which shows a young man being motivated by his inner self to try new things he would probably have loved to do, had he had the confidence to try them.  This reserved attitude is shown to be strongly present in most of us!

Nearly two out of every three people (62%) also admitted that they find themselves held back from things they want to do by their inhibitions, with over half of all Brits (52%) believing they would be happier if they didn’t have to struggle with these confidence related issues.

When asked what age in their lives people felt their inhibitions had got on top of them the most, the average age was 26, the point at which the confidence of youth has waned and the concerns of making life and career decisions generally takes hold.

More than 1 in 5 people (21%) confessed to being affected by a lack of confidence on a daily basis, with a quarter of all Brits (25%) saying they feel this way at least once a week. 1 in 20 people (5%) claimed to suffer from confidence issues hourly, equal to 2.5 million UK adults.

When asked what one attribute or emotion people would most like to have more of, the biggest single thing was confidence, as identified by more than a third of people (37%). The second most desirable asset was bravery, according to 17% of people, followed by adventurousness for 11% of respondents.

When it boils down to it though, it seems people just want to have more fun in their lives (65% of us) and 61% of us want to be able to do more with the time we have. 58% of people said they believe that Brits are an inhibited people by nature, with 48% of those involved in the study saying that when it came to making decisions in life they were more ruled by their heads than their heart, clearly contributing to the difficulty people have when it comes to doing more of the things we always wish we could.

Andrew Didlick, Director of Communication says: “It’s all too easy to find ourselves held back and constrained by our inhibitions and our sense of being British, as we make excuses for not doing all the things we’ve always wanted to do. It’s important every now and then to take a look at our goals and passions in life and to try and find a way around those obstacles we have a tendency to place in our way. Peugeot’s 'Let Your Body Drive' study is an important reminder that, at the end of the day, the only thing standing in the way of the life we want is our own self-imposed inhibitions. Realising this is the first step towards being a more exciting you.”

If you've not seen it yet, take a look at the new Peugeot 208 'Let Your Body Drive' TV commercial. The Peugeot 208 is available to test drive at all UK Peugeot dealers from now.

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