Operation Carbon
Our commitment to the environment extends
beyond our cars. In 1998, we set up a major ecological sponsorship
by helping to create a 'carbon sink' (an area of plant life
specifically set aside and developed to absorb atmospheric CO2) in
the Amazon. Between 1999 and 2004, with Peugeot's help, over 2
million trees were planted, which will allow scientists to study
the relationship between reforestation, absorption of CO2 and
climate control.
This project also aims to promote
biodiversity. So, rather than planting a single species of tree
that grows fast, over 50 species have been used. This should also
have a direct and positive effect on the return of plant and animal
species to the area.
