Operation Carbon
As well as reducing the CO2 our own vehicles emit (to class-leading standards) we're investing in clearing up the excess carbon in our atmosphere with the Carbon Peugeot Sink. This is an area in the Amazon rainforest we've secured to put into practice theories surrounding the control of growing levels of CO2. We've helped set apart over 10,000 hectares of forest to absorb 7.3 million tones of CO2 per year at the cost of around £7.5m.

Looking further
But, of course, CO2 is not the whole story. Really looking after the environment is about taking a wider view across all our activities. That's why we ensure our vehicles are designed to be recycled right from the drawing board. And, by putting in the effort to ensure each part is identifiable at the end of its life, we're making a sustainable future more realistic. It's through this process, for example, that dead batteries come back as polypropylene mud flaps. It's not just the cars either; improvements to our manufacturing process now mean 77% of all waste generated (mostly metals) is fed back into the production process. 99% of oils and 94% of solvents and dilutants are re-used.

The future
We're proud of our environmental heritage and strive to improve our performance all the time. We're constantly investing in new, cleaner fuels. Perhaps the most exciting of Peugeot's alternative energies programme is the Fuel Cell, where hydrogen reacts with oxygen to produce electricity. The only by-product is water.

We've already successfully road-tested the Fuel Cell in the Peugeot Partner van, and intend to make it commercially available by 2010.