Operation Carbon

Our commitment to the environment extends beyond our cars. In 1998, we set up a major ecological sponsorship by helping to create a 'carbon sink' (an area of plant life specifically set aside and developed to absorb atmospheric CO2) in the Amazon. Between 1999 and 2004, with Peugeot's help, over 2 million trees were planted, which will allow scientists to study the relationship between reforestation, absorption of CO2 and climate control.

This project also aims to promote biodiversity. So, rather than planting a single species of tree that grows fast, over 50 species have been used. This should also have a direct and positive effect on the return of plant and animal species to the area.